Baluit

Baluit: An information and advocacy campaign for the promotion of the livelihood of the women rafters and the preservation of their environment in Lake Pandin, San Pablo, Laguna

by Jenna Alcala, Frances Francisco, Zeera Galangue, and Angela Rama

ABSTRACT

This study explored the appropriate communication intervention that will help the women rafters in Lake Pandin, San Pablo Laguna promote their livelihood through the guide of four theories: Socialist Feminist Theory, Political Economy Theory, Muted Group Theory and Ecofeminist Theory.

The research was conducted using qualitative research design, In-depth Interviews and Focus Group Discussion. As a result, campaign materials were produced to help the women rafters enhance their livelihood. These materials include brochure, name tag with a logo, infomercial video and advocacy video documentary.

The livelihood of the women in Lake Pandin promotes women empowerment and strengthens the relationship of women and nature. It provides new opportunities for women in the work force and encourages equal participation in the labor sphere. However, these women lack further knowledge on how to enhance their livelihood and also on how to deal with certain issues that threatens their source of income. Thus, their concerns must be elevated in the public sphere in order to seek help of related statekholders.